In 1988, Patagonia on sale initiated the first national environmental campaign on behalf of an alternative master plan to deurbanize the Yosemite Valley. Each year since, we have undertaken a major education campaign on an environmental issue. We took an early position against globalization of trade where it means compromise of environmental and labor standards. We have argued for dam removal where silting, marginally useful dams compromise fish life. We have supported wildlands projects that seek to preserve ecosystems whole and create corridors for wildlife to roam. We hold, every eighteen months, a "Tools for Activists" conference to teach marketing and publicity skills to some of the groups we work with.